Columbia Business Professor Rita McGrath

Catching the Right Wave with Columbia Business Professor Rita McGrath

April 18, 2015

Columbia Business Professor Rita McGrath may not be an avid surfer, but she knows how to catch a wave.

McGrath will travel to Mumbai, India, and Columbia Global Centers | South Asia to deliver a lecture on Why Your Strategy Needs to Keep Moving.

Why Your Strategy Needs to Keep Moving

  • April 23, 2017
  • Reception: 6 p.m.
  • Program: 6:30 p.m. to 9 p.m.

at Studio-X Mumbai, Kitab Mahal, 4th Floor, 192 D.N. Road, Mumbai  MORE

Rita McGrath will offer a new playbook for strategy, give an overview of new tools for future managers, and suggest how these ideas are relevant for your business. There will be ample time for questions and discussion to ensure the presentation is actionable for all attendees.

McGrath said business strategy must be agile to keep up with opportunities.

“I think of it as a wave,” she said.

Companies need to be able to master each phase of the competitive life cycle, from launch and incubation of a new business through exploitation of an advantage to disengagement. She expounds on this concept in a piece she penned for Harvard Business Review in 2013, titled Transient Advantage.

“It’s that combination of talent and knowing when to find the right opportunity,” she said.

Ravina Aggarwal, director of the Mumbai Center, said McGrath’s visit and talk is an excellent example of what the center is trying to achieve in the region

“Creating new opportunities – by bringing people with different ground realities and cultural experiences in conversation with faculty at Columbia – is core to the Mumbai Center, which has productively collaborated with the Chazen Institute for the third time in less than a year,” Aggarwal said.

McGrath said her visit is part of a more concerted effort by Columbia Business School to coordinate efforts to reach out to Columbia alums and others in India.

“The Global Center seems to be a very logical place to bring that message to a group of people who want to hear it.”