Past Event

'Pioneer Open Mic' Second Event: New Consumer Goods Industry

June 26, 2021
2:00 PM - 6:00 PM
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Time: 2:00 - 6:00 PM (Beijing)

📍 Address: Zhongguancun Yonghe Hangxing Science Park, 8 Building 1F Multipurpose Room, 1 East Binhe Rd, Dongcheng District, Beijing

Launched by Columbia Global Centers | Beijing and Zhongguancun Collaborative Innovation Center, the 'Pioneer Open Mic' business incubation program provides young entrepreneurs of Columbia University and other Ivy League schools with access to life-changing opportunities to empower their talents and passion for innovation.

Learn more about the program and apply HERE.

The second event of the program will focus on how entrepreneurs in the consumer goods industry create stronger brands and establish contact and identity with consumers through digital channels.

During this event, entrepreneurs from Columbia University, University of Toronto, Tsinghua University, and the National University of Singapore will share their entrepreneurial projects, stories, and visions. Representatives from the Beijing Center, Zhongguancun Collaborative Innovation Center, and presidents of Columbia alumni clubs will also attend the event and give remarks.


Naizeng Fang, Founder of Coco 100

Naizeng Fang, Founder of Coco 100

Fang graduated with a masters degree from Columbia University, and was an investor and Vice President of Xinzhongli Capital. Coco 100 is a food and beverages company centered around coconut-created products. His company is dedicated to serving millennial consumers with a healthier lifestyle, starting with beverages made out of coconuts and expanding into various other product lines.


Yuan Ma, Founder of L’Origine (Yuanben Ziran)

Yuan Ma, Founder of L’Origine (Yuanben Ziran)

Ma graduated from Columbia University with a Masters in Statistics, obtained an undergraduate degree from Tsinghua University and a PhD degree from Tsinghua in algorithm research. L’Origine is a probiotic beverage company. Its two product lines “Hims” and “Hers” are probiotic solid powder beverages, aimed at providing drinkers with a healthy and convenient lifestyle.


Xinran Hou, Founder of Jiaxi

Xinran Hou, Founder of Jiaxi

Hou is a serial entrepreneur hailing from Columbia Business School. She was a management consultant at Monitor Group, a Commercialization Manager at Teambition (Alibaba), and pursued her undergraduate studies at Shanghai Jiaotong University in Materials Science. Hou’s company Jiaxi is an alcoholic bottled beverage company that seeks to bring to public new ways to enjoy Baijiu. Her inspiration came when she came across a particularly memorable Baijiu cocktail while studying at Columbia. She decided to create a company to bring that unique blend of East and West to China, and has combined electronic music, LGBT and subculture community building in the marketing of her product.


Haiteng Li, Founder of Moren

Haiteng Li, Founder of Moren

Li graduated from the University of Toronto with a Bachelor’s degree in computer science and obtained his Master’s degree in computer science from Tsinghua University. He once led the research effort of the TCM Constitution and disease classification based on deep neural networks.  In the summer of 2012, after many unsuccessful attempts of Western medical treatment in Toronto, he was successful treated by traditional Chinese medicine for a condition. After this experience, Li began to study Chinese medicine and brainstorm ways to improve the quality of life of young people by making them experience the unique value of Chinese medicine. Li will talk about his entrepreneurial project "Moren", a Chinese health care brand aiming to make Chinese herbal medicine products popular among the younger generations of Chinese.



Li Li 

In 2017, Li co-founded Next Capital, focusing on new consumer goods, services, and tech startups in the fields of telecommunication, media, and technology.

Li is also the founder of Xiaofanzhuo.


Shanshan (Vinnie) Ying

Shanshan (Vinnie) Ying

Ying has 15 years of experience working in Fortune Global 500 companies, the consumer goods industry, and entrepreneurship.

Ying earned an EMBA from Guanghua School of Management at Peking University and Kellogg School of Management at Northwestern University, a Master in Financial Markets and Portfolio Management from Hong Kong University. She is currently studying at the Academy of Arts and Design, Qinghua University. 



1:30 p.m. - 2:00 p.m.

  • Sign in

2:00 p.m. - 2:30 p.m.

  • Opening Speech and Introduction

2:30 p.m. - 3:00 p.m.

  • Pioneer Pitch by Naizeng Fang, Founder of Coco 100

3:00 p.m. - 3:30 p.m.

  • Pioneer Pitch by Yuan Ma, Founder of L’Origine

3:30 p.m. - 4:00 p.m.

  • Open Mic Hours: Brainstorming open mic for everyone to present

4:00 p.m. - 4:30 p.m.

  • Pioneer Pitch by Xinran Hou, Founder of Jiaxi

4:30 p.m. - 5:00 p.m.

  • Pioneer Pitch by Haiteng Li, Founder of Moren

5:00 p.m. - 6:00 p.m.

  • Panel Discussion

6:00 p.m.

  • Alumni Networking Party


  • Please plan to arrive no earlier than the registration time.
  • If you have any questions, please email [email protected]