Wendy Njoroge is a book curator, entrepreneur, community builder, and reading advocate who has formal and informal experience in the book industry in Kenya. As a bookseller and community builder, She served as the lead in marketing for the biggest bookshop chain in Kenya for five years, where she established & hosted the largest corporate-sponsored book club. Wendy has since transitioned to be an entrepreneur focused on filling market gaps of access and availability of books in Kenya under the brand Soma Nami Books. Soma Nami Books is a book lovers hub comprising a book club, bookstore, book subscription service, and book forum.
As a curator at Books & Wine (a community of books and wine enthusiasts), Wendy drives the discoverability of books and literary works. The community interacts through the Books & Wine website, newsletter, social media, and regular events. As a reading advocate, driven by the conviction of books' transformative power, she is part of a trio that runs a vodcast (video podcast) named Things Fall Together, which uses literary works to highlight, interrogate and spark conversation about current issues in society.