Past Event

Beijing Dialogue: Cultural Difference and Customer Behavior

June 21, 2018
7:00 PM - 9:00 PM
Columbia Global Centers | Beijing, 26, 1F Core Plaza, 1 Shanyuan Street, Zhongguancun, Haidian District, Beijing

On June 21, Columbia Summer in China invites you to a public talk by Professor Thomas Talhelm, assistant professor of behavioral science and William Ladany Faculty Scholar at The University of Chicago Booth School of Business, sharing his studies on how culture affects the way customers behave.



Thomas Talhelm studies how culture affects the way we behave. One of his recent major projects was studying how rice and wheat agriculture have given northern and southern China two very different cultures. His research has appeared in a variety of publications including Science, Personality and Social Psychology Bulletin, Journal of Experimental Social Psychology, and Current Directions in Psychological Science.

Professor Yuhuang Zheng graduated from Columbia University with his Ph.D. degree in marketing. He is currently Associate Professor of Marketing and Faculty Director of the Marketing Department Doctoral Program at the School of Economics and Management (SEM) and Research Fellow at the China Business Research Center, Tsinghua University. Previously he was on the faculty at Fordham University School of Business (New York) and has marketing and strategic planning experiences at Motorola and Compaq.



6:30 p.m. - 7:00 p.m.    Registration

7:00 p.m. - 8:00 p.m.    Speech by Professor Thomas Talhelm

8:00 p.m. - 8:45 p.m.    Dialogue between Professor Thomas Talhelm and Professor Yuhuang Zheng

8:45 p.m. - 9:00 p.m.    Q&A


Special Notice

  • The event will be conducted in both English and Chinese.

  • Due to limited seats, registration will be verified through the QR code of confirmation. Please present the QR code at the entrance. 

  • Please plan to arrive no earlier than the registration time and no later than 20 minutes after the end of registration period.

  • If you are unable to attend the event, please inform us in advance. 

  • If you have any questions, please leave us a message below or email to [email protected]