Past Event

Beijing Entrepreneurship Panel Series VIII: The future of immersive entertainment

November 2, 2019
2:30 PM - 4:30 PM
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Columbia Global Centers | Beijing, No. 26, 1F Core Plaza, 1 Shanyuan Street, Zhongguancun, Haidian District, Beijing

In recent years, immersive entertainment is becoming more than a frequently-used term, but a scene that is penetrating into offline entertainment market. How could we create and offer valuable entertainment experiences and capture its business opportunities?

On November 2, please join Columbia Global Centers | Beijing at the eighth discussion of the Center's Entrepreneurship Panel Series, focusing on the status quo and future of global immersive entertainment industry.

We cordially invite practitioners and professionals in VRAR, exhibition, theater, movie, escape game, IP, real estate, cultural tourism, and investment and anyone who is interested to participate. A special thank to Delicia KUANG SOA '13.



Zhe Muso FAN GSAPP '15

Muso (Zhe Fan) worked as an Architect and Urban Designer at ATKINS for large-scale real estate development in China, developed on cutting edge immersive technologies for Google and McKinsey, founded the US branch of Lotus Lee Drama Studio and Lotus Lee Foundation. As a Broadway insider, he invested in Hadestown, which won 8 Tony Awards including 2019 Best Musical. He earned a Master of Science degree from the Graduate School of Architecture Planning and Preservation at Columbia University and an MBA from Smartly. He is the founder and CEO of NeXT SCENE and lead the team published the Chinese version of "Immersive Design Industry 2019 Annual Report".


Jingshu CHEN

Jingshu is a co-founder of VeeR VR (, and leads VeeR's content, product and operation efforts. VeeR VR is a premium content distribution platform, available on all major online VR platforms as well as 100+ Location Based Entertainment channels. Since 2016, VeeR has helped thousands of VR creators around the world create, distribute and monetize VR entertainment content. Jingshu is also the Forbes 30U30 Asia 2018 nominee.



Zhou is CEO of Gravity Entertainment Group, whose immersive entertainment products have brought together more than millions of visitors and won many awards both domestically and overseas. Their shows combine with movies, theaters, games, and immersive performances and provide visitors a true interaction with the "characters" in the story under a scene that is 100% replicated from the orginal work.


Shouchun MI

China Escape Game Alliance ( is founded by Mr. Daza (打杂大人) since October, 2012. It is the biggest community of Chinese escape room industry with over 2,000 owners and 100w enthusiasts members. The mission of China EGA is to facilitate China real-life game industry growth by integrating resource and knowledge sharing. The annual Chinese Escape Game Alliance Industry Summit is the one and only conference in China and has been held for three years. On March 15th every year, owners and industry expert will gather and share fresh perspective and trend of real-life game. In this annual event, EGA also host the National Escape Room Awards with over 45,000 enthusiasts vote and attending the survey. The award not only highlights games specialize in different aspect (tech, narrative, actors), but also commend the ideas with unique creativity. It helps promote the underrated good games and encourage more innovation in the industry.


Heming ZHANG

Zhang is senior researcher at the CAUPD Planning and Design Consultants Co., and she graduated from Parsons School of Design. Heming is committed to the research about the transforms of urban cultural Innovations and life style, the new models of public participation, cultural scene design and operation, and the utilization of new media in urban renewal process. Meanwhile, Heming as a consultant is working on master planning of smart cities and new technologies, analysis of smart industry and so on.



2:00 p.m. - 2:30 p.m.



2:30 p.m. - 3:30 p.m.

Keynote speeches


3:30 p.m. - 4:15 p.m.

Panel discussion on immersive entertainment


4:15 p.m. - 4:30 p.m.



  • The event will be in Chinese.
  • Due to limited seats, registration will be verified through the QR code confirmation. Please present your QR code at the entrance. 
  • Please plan to arrive no earlier than the registration time and no later than 20 minutes after the end of registration period.
  • If you are unable to attend the event, please inform us in advance. 
  • If you have any questions, please email [email protected]