Past Event

Business Growth Through Purpose

July 15, 2020
9:00 AM - 10:00 AM

A webinar featuring Myriam Sidibe, author of the book “Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose,” in a conversation with the Santiago Center’s Director Karen Poniachik and the Chief Marketing Officer at BCI, Eduardo Pooley.

Among other issues, Myriam will discuss how a brand of soap taught a billion people about hygiene, how a beer brand is tackling gender-based violence, and how a toothpaste is addressing school absenteeism.