What is creativity, why is it important, and how can one cultivate it? Why do creativity and innovation thrive in some countries more than others? Columbia Business School Professor, Gita Johar, will introduce her research on creativity and innovation, discussing ways to enhance creativity in one's personal and professional life. This will be followed by a moderated conversation with journalist and writer, Aparna Piramal Raje.
Gita V. Johar (PhD NYU 1993; MBA Indian Institute of Management Calcutta 1985) has been on the faculty of Columbia Business School since 1992 and is currently the Meyer Feldberg Professor of Business. She served as the school’s Senior Vice Dean from 2011 to 2014 and as the inaugural Vice Dean for Research from 2010 to 2011. Professor Johar is also the Faculty Director of the Innovate on Demand Executive Education program (offered on campus and online), Chair of the Faculty Steering Committee for the Columbia Global Centers | South Asia in Mumbai, and co-editor of the premier academic journal on consumer behavior, the Journal of Consumer Research. Professor Johar's expertise lies in consumer psychology, focusing on how consumers react to marketing efforts, especially advertising, promotions and sponsorship.
Aparna Piramal Raje writes regularly on business and design, workplaces, cities and urbanization. Her first book, Working Out of the Box: 40 stories of leading CEOs was published by Penguin Random House. The book is based on Head Office, her popular monthly column in the Mint. Over 50 CEOs from India and overseas have been profiled in the series to date. She has also contributed to the UK’s Financial Times Weekend and co-authored a comprehensive report on the Indian Design Industry for the Confederation of Indian Industry. She recently anchored The Workplace, a new TV show on business and design for CNBC Awaaz. Ms. Raje has an MBA degree from Harvard Business School.