Past Event

FLORIANÓPOLIS | Book Launch: Marketing Management for Brazilian Executives

April 2, 2018
7:00 PM - 9:00 PM
Auditório Esag - Av. Me. Benvenuta, 2037 - Trindade, Florianópolis - SC

Authors Noel Capon, Marketing Professor at Columbia Business School, and Carlos Felipe Rocha, Entrepreneur, Executive of International Companies and Former Columbia Student; launch in partnership with Saint Paul Editora the book "Marketing Management for Brazilian Executives", in events open to the public in Florianópolis (April 02,), São Paulo (April 03) and Rio de Janeiro (April 04).

Aimed at the reality of the Brazilian market, the book shows how to develop strategies and manage marketing processes, focusing on providing practical guidance for the marketing manager to make better decisions. With solid foundation, the work brings 13 case studies of Brazilian companies and 11 global companies, among them Natura, Itaú, Azul and Netflix, as well as structured contents for deep learning, including extra material with videos, audios and exercises.