Past Event

Public talk with Professor Yuzhen Gong

March 9, 2019
2:00 PM - 4:00 PM
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Columbia Global Centers | Beijing, No. 26, 1F Core Plaza, 1 Shanyuan Street, Zhongguancun, Haidian District, Beijing

On March 9, Columbia Global Centers | Beijing invites you to a public talk with Professor Yuzhen Gong from the National School of Development at Peking University. Professor Gong will speak on the effective leadership in China based on his research on Guofan Zeng, a Chinese military general and Confucian scholar of the late Qing dynasty.



Yuzhen Gong

Professor Gong is a Professor at National School of Development and Vice Chair of Academic Committee for the Beijing International MBA Program, Peking University. His main research interests include Sun Tzu’s art of war, leadership and competitive strategy under uncertain environment, national development strategy of the great powers, and strategic culture and strategic behavior.


Yuhuang Zheng

Professor Zheng graduated from Columbia University with his Ph.D. degree in marketing. He is currently an Associate Professor of Marketing and Faculty Director of the Marketing Department Doctoral Program at the School of Economics and Management (SEM) and Research Fellow at the China Business Research Center, Tsinghua University. Previously he was on the faculty at Fordham University School of Business (New York) and has marketing and strategic planning experiences at Motorola and Compaq.


Special Notice
  • The event will be conducted in Chinese.

  • Due to limited seats, registration will be verified through the QR code confirmation. Please present your QR code at the entrance. 

  • Registration begins 30 minutes prior to the event. Please plan to arrive no earlier than the registration time and no later than 20 minutes after the end of registration period.

  • If you are unable to attend the event, please inform us in advance.

  • If you have any questions, please email [email protected]