Xiaoli Ding

Xiaoli Ding is a brand director and sustainability leader dedicated to driving the green transformation of China's footwear and apparel industry. She integrates sustainability principles into business practices, combining local industrial strengths with global environmental standards to explore a uniquely Chinese path to sustainable development.

Xiaoli has directed the sustainable outdoor brand RESOON since 2022, committed to increasing the reuse rate of raw materials and reducing production costs. She actively works to shorten production cycles and reduce the use of hazardous adhesives, aiming to improve inventory turnover, expand the proportion of sustainable products, and enhance workers' working conditions.

Her mission is to transform grassroots sustainability innovations within China's footwear and apparel industry into scalable blueprints. By merging local industry expertise with global environmental governance, she aims to accelerate equitable decarbonization. Through initiatives like the "Sustainable Wardrobe" pop-up store, she raises public environmental awareness. She actively participates in public welfare climate action projects, collaborating with organizations like Friends of Nature to promote the development of eco-friendly footwear and the establishment of circular production systems.

Xiaoli holds a Master's degree in Strategic Fashion Management from the University of the Arts London and a Master's degree in Distributed Design for Distributed Innovation from the Institute for Advanced Architecture of Catalonia (IAAC). During her studies, she conducted in-depth research on how fashion brands leverage digital tools to tell compelling stories and explored climate-resilient futures. She applied agile production supply chains and blockchain technology to brand traceability, promoting the adoption of circular design frameworks to reduce linear waste.