Kamel Jedidi is the Jerome A. Chazen Professor of Global Business and the former Chair of the Marketing Division at Columbia Business School, New York. He holds a bachelor’s degree in Economics from University of Tunis and Master and Ph.D. degrees in Marketing and Statistics from the Wharton School, University of Pennsylvania. Dr. Jedidi has extensively published in leading marketing and statistical journals. His research interests include pricing, product positioning, and market segmentation. He was awarded the 2019 (inaugural) CNS Vithala R. Rao Award, the 1998 IJRM Best Article Award, and the Marketing Science Institute 2000 Best Paper Award. He was also finalist for 2009 Paul Green Award for the Journal of Marketing Research and for the 2009 Long-term Impact Paper Award for Marketing/Management Science. Dr. Jedidi is senior Editor for the Consumer Needs and Solutions Journal and serves on the editorial board for the Journal of Business-to-Business Marketing. Dr. Jedidi has conducted seminars at several business conferences and universities and also spoken at and consulted with several multinational companies. He served as a Founding Trustee of the Marketing Accountability Standards Board (MASB) and currently serves as the Chair of the Faculty Advisory Committee of the Columbia Global Center in Tunis, a member of the Faculty Advisory Committee of the Columbia Global Center in Nairobi, and a Senior Editor for Rutgers Business Review. Finally, he’s the Chairman of the board of Open Startup International and a founding board member of Open Startup Tunisia.